In the fast paced and ever changing world of the World Wide Web, it is becoming increasingly difficult to keep up with changing standards and practices.

Take a look at recent headlines:

Twitter Intros Redesign, Expands Beyond 140 Characters

Worried About Google Instant? Maybe You're Worrying Too Much About Search

Microsoft Extends AdCenter Support Hours During Transition

To assist you in navigating the waters of change, we have included this FAQs section. If you have any questions you would like answered or have any comments, please feel free to contact us at any time.

What is ROI and how is it determined?

When someone talks about their ROI, they mean their Return on Investment. Am experienced business person will want to know all about the ROI of a project, because it tells him or her how successful the project is. ROI is usually a matter of simple mathematics, although it can involve a number of different factors.

Any expense that a company has can be calculated in terms of ROI. Some expenses may not have any direct ROI, or their ROI might be zero. Buying a new stapler, replacing a broken printer, or repainting a room doesn't produce any revenue, so these expenses don't have any ROI. For this reason, ROI is not customarily used to discuss these types of expenses, even thought they could be considered investments in the company.

A more common use for ROI might be something like an ad campaign. Buying ad space on a website, hiring a advertising firm to create the ad, and paying a photographer to take pictures of your product all cost money. This is your investment in the ad campaign. In order to determine your ROI, you need to figure out how much money your company will make because of this campaign.

Figuring out the return on a project like this can be difficult. The company might determine its average income before the ad campaign, and then again after and look for any difference. In this case, other factors might come into play. The economy may have changed for example, so this is not a completely accurate method. Asking clients where they heard about your product can prove useful to approximate how many new clients were encouraged by the ad. A client who already intended to buy the product might have seen the ad on the way to the store, so this is not a foolproof method either.

Because ROI is often not a precise measurement, an approximate figure is usually sufficient. The more accurate the better, but some error is expected. ROI is most often used as a comparison between different investment options.

What does Bounce Rate mean and what is an acceptable rate?

Bounce rate is a term used in web site traffic analysis. It essentially represents the percentage of initial visitors to a site who enters and exits at the same page without visiting any other pages on the site in between.

SEO companies use this measure to guage the quality of visits to the website. A high bounce rate typically indicates that pages are not relevant to your visitors or thier searches. The more relevant your entrance pages are to the search terms use the more visitors will want to stay on your site and convert to clients.

Opinions vary regarding acceptable bounce rates with Google suggesting that a 30% or better rate is acceptable. Acceptable bounce rate is really determined by what your goal on a web page is. If a person's query is answered on the landing page, then a high bounce rate is fine. If you want someone to buy something on the next page, then a high bounce rate is bad.

What is Google Analytics?

Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. The tool can be used to track all the usual site activities: visits, page views, pages per visit, bounce rates and average time on site etc. But it can also be used to specifically track Adsense traffic.